About aLeaf: The Origin of Keep It Lit

Here at aLeaf we’re always reminding folks to Keep It Lit! And yet… almost no one knows the origin behind our team motto. Or even just how seriously we take it.

Our roots run deep in Los Angeles, California. We grew into the aLeaf you know today by helping our City of Angels Keep It Lit through thick and thin. These 3 words represent the core of how we operate as a team. More than a catchphrase, Keep It Lit is a nod to our optimistic philosophy of taking life as it comes while keeping our attitudes bright and our hearts full. 

Stay lifted. Stay Lit.












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